Final Past Student Evaluation Analysis

Past Evaluation Analysis 3 from Aidan Standish

Past Student Evaluation Analysis 2

Past evaluation example 2 from Aidan Standish

Past Student Evaluation Analysis

Past evaluation example from Aidan Standish

A post about... err... well... CHEESE!

Video killed The Radio Star is of course exceptionally cheesy, and so I have taken it upon myself to research just what cheese is! 

The definition of cheese is a song that has tried too hard, is unsuitable and unauthentic. Essentially, a cheesy song is corny and perhaps a cliché. Cheesy songs/videos usually create a response from the viewer and are instantly recognizable as cheese! It could be said that cheese is like marmite-either you love it or you hate it! Other than my chosen song, a song that could be considered cheesy (on the far right of the scale!) is The Spice Girls- Wannabe. My video will be cheesy mainly because of the singing video player which will be included. It is cheesy due to the fact that it is unrealistic and perhaps may come across as 'trying too hard'!

'Wannabe' is cheesy because of 

the OTT dancing and constant 

camera movements!

Rick Astely's Never Gonna Give You Up is cheesy due to the ridiculous dancing and the silly lyrics!

All about Goodwin's theory and how it applies to a music video

Goodwin’s theory from Aidan Standish

Example of a performance music video

This song could be classed as both a performance and a concept video, however; from only a performance point of view you can tell that it is such by the fact that most of the time, the camera is shooting the band, especially the lead singer. The video does the music justice mainly because of the costumes being white (to start with) which would suggest they are 'angels' perhaps looking down on the living. I like the use of juxtaposition here and might include it in my video.

An example of a concept video

The Cranberries-Zombie is a symbolic concept music video as it shows a common theme-fighting. It shows both young and old people fighting whilst the lead singer sings about fighting. For this reason, the video does the song much justice.

An example of a narrative video

This is a classic example of a narrative music video (with elements of performance) as it shows the story of a bike accident. This really compliments the song well as it shows people helping the injured biker, this matches the lyrics: 'stand by me'. I like the sophisticated approach with this video; it shows the people helping as if they are the robbers, and at the end shows that actually, they are helping!

Something about the music industry...

The music industry is largely US owned and companies are composed of many departments from 'talent scouts' to artist development and sales. The A&R department must find 'decent' artists who will sell well else they will flop, as do 10% of albums.

A history of the music video industry