Thursday 19 December 2013

Video Killed The Radio Star 4th Draft

Final update of 2013!

The 4th draft has now been exported with some minor changes as per the audience and teacher feedback. Ancillary tasks are also complete with some possible changes to be made based on any feedback received.

All in all-the main parts of the project are complete with changes to be made if any suggestions are received!

Audience Feedback-Music Video


Thursday 5 December 2013

Update-05/12/2013

I have now started to collect some audience feedback on my video and am acting on it. For instance; it has been suggested that the very end of the video needs some visual content. This has now been added to the working file. In addition to this, others have said that colour manipulation should be used more to enhance the video. I am in the process of doing this also.

Wednesday 4 December 2013

Music Video 2nd Draft-opinions please!

This is the second draft for the music video with some substantial changes, some feedback would be great!

Friday 29 November 2013

Update 29th November 2013

Yesterday and today I worked on editing some cheesy footage and various clips into the music video upon the advice of my teachers. There is a little more to be done so a second draft will be posted soon!

Monday 25 November 2013

Update 25/11/2013

As you can see below-the magazine advert has been modified as a result of my teacher suggesting that text sizes should change to reflect the importance of the text and that more images should be implemented in order to maintain consistency across all 3 products. Other than this, it has been suggested that the video itself should include pieces of technology singing. This is quite different and very cheesy which conforms to the plan. Some of these things have been filmed with the intention to push a final edit by early December.

Wednesday 20 November 2013

Website

The website is now up and running with only a few changes to be made. It can be found at http://asmediabuggles.webeden.co.uk.

Update-20/11/13

Progress is great at the moment with ancillary tasks on their way to completion. The first draft of the magazine ad is shown below and the website is currently under construction at www.asmediabuggles.webeden.co.uk/.

There are still a few editing jobs to be done and one shot to film with the possibility of adding additional shots showing pieces of technology singing as suggested by my teachers in order to make the video more cheesy!

Overall; all is well and good!

Magazine Advert-First Draft


Friday 15 November 2013

Update 15/11/13

All is on track with research for ancillary tasks almost complete and the magazine advert about to be made. The website is also coming along nicely.

Wednesday 13 November 2013

Update 13/11/2013

More shots have been filmed for the music video and will be edited shortly. Research for ancillary tasks is complete! I am also now starting to design a logo and website using Webeden; a free online website maker.

Ancillary Tasks-Website Analysis

Wednesday 16 October 2013

Update

All is going as expected so far! Clips loaded into Final Cut ready for editing, will post a further update when editing is complete!

Sunday 13 October 2013

That's a wrap!

Well... almost!

Principal filming is done and ready to be edited, just a few more shots to add to the bag and filming will be 100% complete.

Tuesday 1 October 2013

More props

As per the plans, an old radio and newspapers will be included in the video. Here they are! The radio is deliberately fake as is the video player to give the impression that both are not immune to new technology.



The video player!

Friday 20 September 2013

Final Cut Express-Chroma Key tutorial

Stop motion-the plan!

Elements of my video will include stop motion. For instance, the video player and the microphone will be animated. I can either make this look vaguely 'realistic' or deliberately unrealistic. The latter is favorable. The main requirement is that there is a moving mouth on the video player (the tape entry flap) and possibly a mouth on the microphone. A boxing ring and perhaps a white room will also be included in the animation as locations.


A post about... err... well... CHEESE!

Video killed The Radio Star is of course exceptionally cheesy, and so I have taken it upon myself to research just what cheese is! 

The definition of cheese is a song that has tried too hard, is unsuitable and unauthentic. Essentially, a cheesy song is corny and perhaps a cliché. Cheesy songs/videos usually create a response from the viewer and are instantly recognizable as cheese! It could be said that cheese is like marmite-either you love it or you hate it! Other than my chosen song, a song that could be considered cheesy (on the far right of the scale!) is The Spice Girls- Wannabe. My video will be cheesy mainly because of the singing video player which will be included. It is cheesy due to the fact that it is unrealistic and perhaps may come across as 'trying too hard'!

'Wannabe' is cheesy because of 
the OTT dancing and constant 
camera movements!

Thursday 19 September 2013

An update...

So, the project is well underway now and I think I have decided on my song! Survey responses are pouring in thick and fast; there will be a post analysing the results soon.

Friday 13 September 2013

Initial Audience Research

I have played each of my potential song choices to the rest of my class and asked them to tell me which is their favourite.

These were the results: 
Get Lucky-2
Video Killed The Radio Star-3
I Want To Break Free-4

Clearly; I Want To Break Free is the most popular choice but Video Killed The Radio Star comes a close second. Video Killed The Radio Star is my favourite and so given that it has a proportionally high number of votes, I am still most likely to choose this one, depending on what the public say in my Survey Monkey survey!

Choosing a song...

This part is really difficult, however I have narrowed my choices down to 3 songs. These are:
These choices are very mainstream compared to what everybody else chose. 

The song I am most likely to choose is Video Killed The Radio Star. My reason for this is that it is massively iconic and was the first music video to air on MTV in 1981.

Once I have completed audience research I will make a final decision.  

Sunday 11 August 2013

Our preliminary task

The preliminary task confirmed the fact that lip syncing is hard, especially when you can't sing! This is something that must be worked on for the real project. The other thing that really has to bee improved is the use of green screen; more effort will be put in to correctly lighting it so that it doesn't turn out to be a disaster like in this video!What I did like however was the stage lights which I feel made the video more exciting and so will be making full use of this facility in my video. I also would like to use the technique of screens within screens, as seen at 1:59 I recgognise that it didn't quite work out in the preliminary task and so will be sure to correct this in the real thing!

Tuesday 16 July 2013

An update...

So, over the past few weeks we have been working on a mock music video project to gain experience using the techniques we have been taught in lesson. Filming is almost complete and is looking good. The mission now is to edit a size-able chunk before the end of the summer term, which could be interesting! Having to sing wasn't a particularly enjoyable experience for me, and I have discovered that guitar isn't exactly my forte either! Lucky we have Jake in the team-a musician, and Daisy who just went for it anyway! Over the holiday I intend to do some more research into music video's and the industry to post on the blog.

Tuesday 25 June 2013

Daft Punk-Get Lucky Music Video Analysis

Firstly, it is clear that this is a concept video with a theme. This is clear as the same things are seen over and over again (helmets, cars and desert) and there is no clear story. Daft Punk shoot many videos with facial coverings which conforms to the theory that artists develop iconography thruought their career. The biggest theme is the camera however. The video also includes elements of performance.

The performance part is typical with close ups of instruments/artists and clever lighting.

The video conforms to Goodwin's theory of having a relationship between music and visuals as many shots are in time with the music. This is very common in music videos. This is not so much the case with lyrics however

In terms of representation, as Goodwin suggests, the idea of pleasure through looking is conformed to as the female body is used as something for male pleasure with the few women in the video wearing revealing clothing and acting provocitavely. However, they in comparison to other videos, this plays a minor role!

Colour manipulation is used at the start as the video begins grey scale and then ends up with a green tint. This is common for music videos. This is to do with the theme of the old fashioned camera, where many shots are shown to be manipulated.


Example of a performance music video


This song could be classed as both a performance and a concept video, however; from only a performance point of view you can tell that it is such by the fact that most of the time, the camera is shooting the band, especially the lead singer. The video does the music justice mainly because of the costumes being white (to start with) which would suggest they are 'angels' perhaps looking down on the living. I like the use of juxtaposition here and might include it in my video.

An example of a concept video


The Cranberries-Zombie is a symbolic concept music video as it shows a common theme-fighting. It shows both young and old people fighting whilst the lead singer sings about fighting. For this reason, the video does the song much justice.

An example of a narrative video


This is a classic example of a narrative music video (with elements of performance) as it shows the story of a bike accident. This really compliments the song well as it shows people helping the injured biker, this matches the lyrics: 'stand by me'. I like the sophisticated approach with this video; it shows the people helping as if they are the robbers, and at the end shows that actually, they are helping!


Three Types of Music Video

Narrative
The video tells a story, usually based on a boy meet girl theme but some have now began to include more sophisticated story lines. Michael Jackson pioneered this technique with the Thriller video. The Thriller video is clearly narrative, given that there is 4 minutes of acting before the music even starts! After the music starts, the story does of course continue. 

Concept
This technique should keep the audience entertained and is based around a single idea.
There are two types of concept music videos:

Thematic: Revolves around a single theme which depends on the genre.

Symbolic-Lots of symbols to build up meaning, montage and lighting are used to good effect and the video is usually fast paced.

An example would be OK Go-This Shall Pass. Whilst there is a slight element of performance, the camera mainly focuses on the idea of dominos on a mega scale! This is a thematic concept video, perhaps focusing on the theme of a knock on effect?

Performance
Often seen in rock and heavy metal, the video will revolve around the artists and show them n a hierarchical order; the singer is the most important followed by the guitarist. There are also many shots of the instruments as they are considered to be extremely important to the genre. An example would be The Living by Performance as it shows the actual sining and playing of instruments more than anything else. There is a slight element of concept as paint is constantly being thrown over the band members and there are a few shots of the female member sitting with different male members at a table.


Tuesday 18 June 2013

Something about the music industry...

The music industry is largely US owned and companies are composed of many departments from 'talent scouts' to artist development and sales. The A&R department must find 'decent' artists who will sell well else they will flop, as do 10% of albums.