Thursday 27 June 2013
Tuesday 25 June 2013
Daft Punk-Get Lucky Music Video Analysis
Firstly, it is clear that this is a concept video with a theme. This is clear as the same things are seen over and over again (helmets, cars and desert) and there is no clear story. Daft Punk shoot many videos with facial coverings which conforms to the theory that artists develop iconography thruought their career. The biggest theme is the camera however. The video also includes elements of performance.
The performance part is typical with close ups of instruments/artists and clever lighting.
The video conforms to Goodwin's theory of having a relationship between music and visuals as many shots are in time with the music. This is very common in music videos. This is not so much the case with lyrics however
In terms of representation, as Goodwin suggests, the idea of pleasure through looking is conformed to as the female body is used as something for male pleasure with the few women in the video wearing revealing clothing and acting provocitavely. However, they in comparison to other videos, this plays a minor role!
Colour manipulation is used at the start as the video begins grey scale and then ends up with a green tint. This is common for music videos. This is to do with the theme of the old fashioned camera, where many shots are shown to be manipulated.
Example of a performance music video
This song could be classed as both a performance and a concept video, however; from only a performance point of view you can tell that it is such by the fact that most of the time, the camera is shooting the band, especially the lead singer. The video does the music justice mainly because of the costumes being white (to start with) which would suggest they are 'angels' perhaps looking down on the living. I like the use of juxtaposition here and might include it in my video.
An example of a concept video
The Cranberries-Zombie is a symbolic concept music video as it shows a common theme-fighting. It shows both young and old people fighting whilst the lead singer sings about fighting. For this reason, the video does the song much justice.
An example of a narrative video
This is a classic example of a narrative music video (with elements of performance) as it shows the story of a bike accident. This really compliments the song well as it shows people helping the injured biker, this matches the lyrics: 'stand by me'. I like the sophisticated approach with this video; it shows the people helping as if they are the robbers, and at the end shows that actually, they are helping!
Three Types of Music Video
Narrative
The video tells a story, usually based on a boy meet girl theme but some have now began to include more sophisticated story lines. Michael Jackson pioneered this technique with the Thriller video. The Thriller video is clearly narrative, given that there is 4 minutes of acting before the music even starts! After the music starts, the story does of course continue.
Concept
This technique should keep the audience entertained and is based around a single idea.
There are two types of concept music videos:
Thematic: Revolves around a single theme which depends on the genre.
Symbolic-Lots of symbols to build up meaning, montage and lighting are used to good effect and the video is usually fast paced.
An example would be OK Go-This Shall Pass. Whilst there is a slight element of performance, the camera mainly focuses on the idea of dominos on a mega scale! This is a thematic concept video, perhaps focusing on the theme of a knock on effect?
Performance
Often seen in rock and heavy metal, the video will revolve around the artists and show them n a hierarchical order; the singer is the most important followed by the guitarist. There are also many shots of the instruments as they are considered to be extremely important to the genre. An example would be The Living by Performance as it shows the actual sining and playing of instruments more than anything else. There is a slight element of concept as paint is constantly being thrown over the band members and there are a few shots of the female member sitting with different male members at a table.
Wednesday 19 June 2013
Tuesday 18 June 2013
Something about the music industry...
The music industry is largely US owned and companies are composed of many departments from 'talent scouts' to artist development and sales. The A&R department must find 'decent' artists who will sell well else they will flop, as do 10% of albums.
Sunday 16 June 2013
Saturday 15 June 2013
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